Unlike the Asus Strix line and the ROG lineup as a whole, the Asus TUF branding doesn’t go down the normal red and gaming them for their packaging so the ASUS TUF Gaming RTX 4070 Ti OC doesn’t have that standard look. They have a picture of the card right on the front of the box which I love and in the background, the TUF logo is floating in front of a black backdrop. It has the Asus logo in the top left corner and the TUF Gaming logo on the right. Beyond that, it has the Nvidia black and green wrap around which has the model name and on the left Asus also lets you know this is an overclocked card with their OC badge. Around on the back, the TUF Gaming RTX 4070 Ti OC packaging has a few more detailed pictures of the card used to highlight some of the key features. Asus also has a line drawing showing the rear I/O, the only thing missing as far as information needed if shopping in person would be the card dimensions and potentially the overclock speed.
Inside the box is a second black box, this has the TUF branding all over it. When you open it up Asus has the TUF Gaming RTX 4070 Ti OC sitting under a foam layer in a cutout section in the foam. The card is in a static protective bag so you don’t get the same experience as the Founders Edition cards and AMD's reference cards but you can see through the bag and can see the card when you open things up. There is a second cutout in the foam which houses the accessories as well.
For accessories, the TUF Gaming RTX 4070 Ti OC comes with three things. You get the 12VHPWR power adapter which has the new 16-pin power plug on one end and two 8-pin PCIe power plugs on the other end. The new plug has been controversial but I am glad that they have included the adapter and not forced everyone to upgrade PSUs to the new PCI 5.0 standard just yet. Along with that is a small aluminum card support and also a TUF-branded Velcro strap.
Up under the TUF Gaming RTX 4070, Ti OC Asus also has a small black pouch. This has all of the documentation inside and I was surprised by how much was inside. You get a certificate of reliability from TUF Gaming, an instruction card on how to use the support, a warranty card, a quick start guide, a thick playing card with the card on it, and a punch-out Asus standee that thanks you for your Asus purchase. The card and the standee are simple but cool swag that goes with the card support and Velcro strap that give you a little extra on top of the card itself which is nice.