Packaging

So iBuypower is normally a boutique PC builder but over the last 5/6 years, one of the trends for boutique builders was to work with case manufactures and make your own variation. Alienware did this long before as did VoodooPC back before they were picked up by HP just like Alienware with Dell. Unique cases help create a brand image and also help set normal boutique builders apart from what the smaller builders can do as well as what DIY builders can do at home. As I already mentioned the Snowblind Element case started this was as well. The reason I bring all of that history up is because I wasn’t surprised at all when the case came inside of a big brown iBuypower box with the case box inside as well. Just like you would see if you bought a PC from them.

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With that history in mind, I was also impressed with the packaging of the Snowblind Element. They could have gone really simple with a sticker on the iBuypower box and saved money and time but it has a full-color box. It is decked out in white, no surprise there. The front has both the model and iBuypower branding down at the bottom. Then they focus the picture of the case on the side which is, of course, its main feature. They have the side panel list up with a smoke in the background, gauges, and their logo, similar to how they have displayed the case at events. The back of the box is different from the front, with a different angle shot with more color on the side panel. This one also shows the front of the case with two LED fans lit up and a white logo. This also lists what can be found in the box but you have to assume that this was designed originally for when they sell the full build. There isn’t going to be a gaming keyboard, mouse, power cable, or software disc inside. They may actually want to put a simple white sticker over each of those, I’m sure someone will try to take advantage.

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When you dig into the box, up on top you will find that the case is supported in the middle of the case with a combination of cardboard and foam. This gives the foam strength but also has the softness of the foam. When I pulled the case out (upside down opps) I also found that it was wrapped up in a plastic bag as well. The bag wasn’t really covering the entire case however, I’m guessing when they finished putting the LCD in the bag didn’t get put back on completely.

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Inside, along with the case, you get a quick start guide. Which is a single paper folded up. This is focused exclusively on the LCD aspects like how to use the included cable, how to configure your monitor, what the button on the back does, and what software to use to get the look they get for the side panel. They even have their custom rainmeter gauges uploaded on their website for download.

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I should also point out that in addition to plastic on the side panels and the front glass both glass panels came with a tempered glass sticker. I always hate these, but I get it. But most companies have been careful to use static cling or similar stickers, however these aren’t. They are paper-based and were a pain to take off with paper ripping and staying on not to mention the adhesive. You may notice in a few pictures later that I thought I had all of the adhesive off, but I later noticed I didn’t.

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