A white and purple color scheme screams Cooler Master even at first glance. The Notepal U Stand comes in a standard cardboard box with a nice carrying handle up top. The front of the packaging includes a nice shot of the cooler in its highest position along with a few items you might find on a desk. Around back you have another large photo but this time with a graphic explaining the stands cooling. Below you have five more photos that explain each of the coolers features. The back also has a nice specification listing in case you need to know the dimensions while comparing products.