After your Event
Your sponsorship DOES NOT end at the end of your event. Really, half of the sponsorship work is post event. This is where a lot of the photos you took during the event become relevant. You should be following up with every sponsor and thanking them for their support. It doesn’t have to be an in-depth email, but send over a quick thank you and include a little information. Let them know how the event went well to start. Then if they sent raffle or tournament prizing over you can let them know who won if you took down that information. I send over copies of relevant photos, but at a minimum you should be linking them to a gallery and your social media. That way they can see how everything went. The social media links can help you as well, some sponsors like to share the photos and help promote your event. Also don’t forget to share details on your next event, if they are really happy with things they may even sign up to sponsor your next event right away or at least make a note of it for their budget.
A thank you post on your website or social media is a great way to show some love as well, but don’t let that replace a direct email. This is a great time to also encourage your attendees to let your sponsor know they appreciate the support. Thank you posts from your attendees are huge, they are a reminder that the support is appreciated from a different person.