I've seen screens of Unreal Tournament 3 and they are below sub-par, ugly textures and just didn't seem like anything to talk about. The whole pricing structure is also pretty bad because you never "really" own anything and just seems like a rental place.
I guess it has its place for people who don't know about computer but still want to play the games or the console kids but I think for use techies it isn't going to fly.
/2cents
Custom Built: AMD Phenom II X4 3.0GHz/G. Skill 12GB DDR3 1066Mhz/Crossfire ATI 6850's/3TB HDD
Macbook Pro: Intel Core 2 Duo 2.66GHz/4GB DDR3 1066MHz/Nvidia Geforce 9600M GT 256MB/320GB HDD
Xfire: drpain
Steam: drpain
Live: Ocar
PSN: BillyBananas