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Category: CES 2010
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Published: Wednesday, 06 January 2010 00:00
"Anytime, anywhere, any media, any screen."
That idea opened the NETGEAR press conference, in which the focal point was channeling all media devices into one place. NETGEAR obviously being a company that develops networking equipment, routers and servers are an excellent angle to acheive such a feat. More specifically, NETGEAR advertised the ability to "watch any digital media on any screen at any time from any where, at home or away from home."
Drew Meyer, Director of Network Storage Products, was soon introduced to go into the necessary hardware more in depth. He opened with the NETGEAR Stora, a 1TB device server that was in the center stage of this morning's conference. Mr. Meyer then pulled out an iPhone (though any handheld platfrom could be used) with a wireless 3G connection to connect to his Stora device at home. "The Stora does three things really, really well. It's as easy as A, B, C: Access, back-up, and centralize." To show that this wasn't some pre-conditioned performance, Mr. Meyer asked a member of the press with a handheld device to connect to the device as well. Using screens on the stage, he was able to show us exactly step for step how it works, first pulling a personal picture of his grandmother from the Stora and displaying it on his phone. Pictures are only the beginning as well; browsers and even saved video files, such as the exampled Fast and Furious movie trailer.
Then, switching to a PC browser, Mr. Meyer visitied MyStora.com account to show how easily media could be managed from anywhere, including a 3-D picture wall. "This is beyond just an access platform; we're actually using it as a media player." The Stora also allows for some powerful sharing abilities, able to post a direct URL or email for others to access the media as well, including social networking sites. "That will give specific people access to specific data." He used his grandmother again as an example, a woman who will be 100 in February and not quite tech savvy. Mr. Meyer and his brother had purchased a Stora for her along witha digital picture frame, in which they can drop files from their houses and drop pictures to the photo frame that display in hers.
The television then took the spotlight, allowing connection to the network so that media on the network can be viewed and enjoyed from the TV, "bridging the gap between the TV and the network."
Chris Geiser, Project Marketing Manager of Home and Consumer Products, took the stage next to introduce some new products. Focusing on online content, and their lack of high quality vs. home televisions that are in high-definition. Mr. Geiser then showed a side by side demonstration of one standard showing of a HD display trying to show a HD clip and NETGEAR technology running the same clip, the latter obviously looking much crisper and detailed. "The challenge of playing HD video, as you know, is really maintaining a very good, broadband connection." Often that connection is unreliable, and NETGEAR has focused on curing that issue, allowing exapansion of bandwidth up to three times. using NETGEAR technology integrated into their products, there was no hindering of the 8.5MB stream, and so the video neither jumps, stalls, or gets reduced to help with load times, allowing for HD quality to be streamed to a home television. "All of these video enhansive capabilities are going to be integrated into multiple, upcoming NETGEAR multimedia and networking products."
The 'utimate networking machine' was then brought to light, the RangeMax Dual Band Wireless-N Gigabit router, the number one networking product of CES last year, which was running the entire demonstration. A Wireless-N HD Bridge, an industry first 4x4 MIMO 11N video screening."This kit will provide an unprecedented level of reliability of wireless preformance, including supporing full 1080p 35 Megabit HD stream in houses 3,000 square feet. This will be coming out this spring."
PowerLine took the stage next, which is the ability to use power outlets to connect devices through a network as opposed to Ethernet cables. New devices for the PowerLine introduced were the PowerLine 280 Adapter, which is up to 50% smaller than competitor devices. The 280+ adapter model features a filtered pass-through socket so the device doesn't eat up an outlet. Both these devices support high-definition streaming and other demanding applications, including online gaming.
An industry first, 5 port AV Gigabit switch, designed specifically for home use, was introduced next. The home gaming and theater swtich connects all devices together and to the Internet. "It will allow you to optimize and prioritize the performance of your Internet connection for these high demanding applications, like netwrork video, online gaming, and digital music streaming." The switch also features color-coded ports to help with prioritizing operations.
The press were left with a teaser at the end of the conference, a product unveliment for the next night with a partnership between NETGEAR and Intel, with a hint of a digital convergence product.
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- Details
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Category: CES 2010
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Published: Wednesday, 06 January 2010 00:00
The Toshiba conference began with the AVP, Maria Repole, speaking about Toshiba’s current marketing standpoint. Collaborating with ESPN Toshiba is reinventing its ad campaign and targeting a younger generation through familiar and humorous content. Keeping in mind the role that social networking plays in the current market, Toshiba has been making efforts to keep the forum open and including video messaging, and social networking in their advertising campaigns. Speaking further, Repole went on to explain Toshiba’s ‘Green’ standpoint. Toshiba’s strategy is called Environmental Vision 2050, where they’re putting emphasis on recycling , tree planting, and a direct collaboration with MRM. Recently, they’ve been awarded with the National Plug into Recycling challenge award.
The president and CEO, Mr. Atsushi Murasawa spoke about the direction of Toshiba's products. Toshiba Green strategy called Enfironmental Vision 2050, putting emphasis on recycling, tree planting philanthropic efforts, collaboration with MRM, awared recently First Nation Plug into Recycling challenge award.
President CEO Mr. Atsushi Murasawa took the stage next, focusing on the television experience in 2010. Introducing the Cell TV in America, it opens a whole new dimension for entertainment. This year has been a year for 3D movies, and Cell TV will bring the ultimate 3D experience into the home for 2010. It has the ability to change 2d into 3d in real time as well. From home movies, to recorded tv shows, will sync up with the bdx-3000 new blue ray player with built in wireless technology allowing to watch anywhere in the home. At the heart of the Cell TV is the cell broadband engine, GFLOPS over 143 times faster than standard gaming machines of today.
Vice President Scott Ramirez was introduced next, discussing the industry trends of 2009. in which the LCD TV industry did 24 million in 2008, and in 2009 had over 27% growth to 30 million units. 2010 is forcasted to be 10% more growth. Although revenue was down 4.5%, 22-23" and bigger than 50 inch is where there's any positive gain in revenue, far outperforming plasma. The prices actually came up on 50-55 inch tvs because of LED televisions. Holiday sales were up 5.9%, annual unit sales up 27%, however, annual revenue is down 4.5%. Consumer Value has come at the expense of Industry Profitability. Consumer Buying Patterns have changed to shopping for benefits and value. Use of broadband of internet connectivity is higher, and streaming video is where the focus is at now. Consmers are getting more connected, PCs, smart phones, blu rays, etc. Cell TV has the power to realize these needs of connecting it all together.
"The processing makes the picture... and the experience." 2010 will see 10 new TV Series 7 are LED, Toshiba Series 6 Series 3 CCFL and 3 LED cinema series, 2 LED series, all with ultra thin designs. Cell TV will be the ultimate TV, but exactly what is Cell TV... not just a TV anymore. The cell engine is 8 core processos each processer is 3.2 ghz, 200 GFLOPS, 10 x faster than a desktop and 143x faster than todays televisions. Super Resolution technology takes video content that is not full HD and makes it look like Full HD, adds in pixels, like audio compression algorithims.
Net Super Resolution+ detects noise compression inherient in internet video, 60 frames are converted into 240 frames, adding full array baclkigh scanning giving 480 scenes per second. Auto view allows auto adjusting to brightness, contrast, gamma, sharpness, color saturation etc. Now there's a color censor built in to get the proper color temperature based on the lighting in the room. This also features built in Wireless HD, draft N, DLNA, USB movie playback, and Net TV Channels (High Value CSPs), Built in Video Phone capabiltiy for VOIP.
Net TV Channels, moves from techonology to content quality and universal access, movies ot music to picutres, and social networking. VOIP will allow it turn inot a video phone as well. Super Resolution Technology maintains high quality video images on super large screens, and it has 1TB HDD for home entertainment server capability, a built in BD player, recorded media onto the HDD for multi room playback, record, download, or transfer from PC, and an RF remote for simple control from any room. This 3D TV for the next generation, plus tri vector real time technology that uses Frame Sequential System, 480hz in 2d mode becomes 240hz for each eye when in 3d mode and uses active shutter 3D glasses. This can take take anything we watch and turn it into 3D, and makes 3D TV usable every day from day one. tv programes, BD movies, home movies, vdieo games, all of it.
The Panel KIRA2 Super Local Dimming LED technology is going to be better than anything on the market. 512 zones, 5x current LED, higher 1,000 cd/m2 brightness deeper 9m:1 dynamic contrast; black is blacker and white and whiter.
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