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Lake Mary, Fla., October 11, 2011 – Soul Electronics, a global leader in pro and consumer audio manufacturing, has announced RadioShack as the nationwide retail launch partner for its SOUL by Ludacris headphone collection, made in collaboration with Grammy award winning artist and newly released Fast Five star, Chris “Ludacris” Bridges.

RadioShack, a leading national retailer of innovative mobile and technology products, services and accessories will be carrying the SL49, SL99, SL100 and SL150 models in its nearly 4,700 convenient locations across the country.

“SOUL by Ludacris headphones are an exciting addition to our line-up of listening accessories, and we are extremely proud to be the national retail launch partner for this great new brand,” says Scott Young, executive vice president and chief merchandising officer for RadioShack Corp., based in Fort Worth, Texas. “Our customers expect The Shack to have the best in headphones and other accessories, and SOUL by Ludacris headphones deliver the highest quality of sound performance in an innovative and fashionable new product design.”

“RadioShack has an impeccable history and reputation for offering customers top-tier consumer electronics and audio technology products,” said Bob Bonefant, Founder of Soul Electronics. “We are ecstatic that our partners at RadioShack recognize our commitment to superior design and engineering, and cannot wait for their loyal customers to hear what we have to offer.”

These high definition headphones offer the elite sound caliber of a professional headphone with a distinct flair for self-expression and style. The entire SOUL by Ludacris line contains professionally voiced sound technology with advanced circuitry and drivers designed by a team of engineers who have developed some of the most notable acoustic breakthroughs in the audio industry. All models feature gold-plated connectors for seamless signal transfer and come iPhone® Ready, which means they work with iPhones, iPads and iPods.


The SL150 model features an on-ear design for professional sound and distinct personal style. Engineered for powerful yet balanced bass with mid and high clarity, these foldable headphones feature a Chrome-on-Black color combination as a well as a White-on-Black option.

The SL100 model is a more compact on-ear headphone option. But don’t let the smaller size fool you. These high-definition headphones deliver big sound with stylish urban aesthetics, engineered with the perfect balance of bass, mids and highs. Plus, the Red-on-Black and Blue-on-Black combinations bring a splash of color to the line.

For in-ear music enthusiasts, the SL99 and SL49 models offer high-definition sound in a tangle-free design. Both in-ear headphone models feature high-precision audio balance for the perfect blend of sound characteristics. They also include small, medium and large replacement ear tips for the ideal fit. The SL99 offer supreme sound isolating qualities for extra privacy.

In addition to RadioShack stores nationwide, SOUL by Ludacris® products are now available at Apple.com, Amazon.com, BestBuy.com, Brookstone, Buy.com, Bobizzo.com, AAFES, Headphones.com, InMotion, MacMall, Microsoft Store, Huppin’s OneCall, Ovation, RadioShack.com, Target.com and Vann’s.

Pricing is as follows: SL300 - $299; SL150 - $199; SL100 - $149; SL99 - $99; SL49 - $69, and product assortments and availability varies with each retail partner.

For More Information, please visit www.SoulElectronics.com

About SOUL by Ludacris®
Expression, Passion and Superior Sound are at the core of the SOUL by Ludacris ®experience. Here to prove that style and sound quality can coexist, the SOUL line offers an array of personal audio products that masterfully balance elements such as world-class noise cancellation technology with superior sound quality, allowing you experience the full range of your music. Pair that with an award winning design team and the expressive vision of world renowned artist Ludacris, and you get the first headphone that effectively merges style with professional acoustics.

About Chris “Ludacris” Bridges
Boasting a collection of hits that spans over a decade, Ludacris has sold more than 12 million albums domestically thanks to the blockbuster success of such singles as "Stand Up," "Get Back," "Number One Spot" and "Money Maker.” 2010’s acclaimed “Battle of the Sexes” album release brought more chart topping hits, including “How Low" and "My Chick Bad.” With an unrivaled match of lyrical acumen, wit and imagery, Ludacris has solidified himself as one of music’s premier entertainers. Although he’s best known for his infectious tunes, Ludacris has shown that he’s equally adept at writing powerful songs with serious subject matter, including runaways on "Runaway Love." This versatility and artistic complexity enabled Ludacris to make a seamless transition to acting. His global popularity soared with his work on the Fast & the Furious motion picture series, and his acclaimed performances in films such as Crash and Hustle & Flow plus noteworthy television roles (Law & Order: Special Victims Unit) have Hollywood and critics alike buzzing about his increasingly impressive screen resume. The SOUL by Ludacris audio line joins Ludacris’ Straits Restaurant and Disturbing Tha Peace Records as yet another successful venture of the business mogul.

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Author: Koolaid84

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