I'm not sure how I missed this before. But we spoke before about EA's thoughts on Steam sales. Valve's Jason Holtman, business development chief, responded back with a wealth of information on why they do what they do and how it works for them. But the best quote that I found from the interview sums up Valves outlook and reasoning.
If we thought having a 75 per cent sale on Portal 2 would cheapen Portal 2, we wouldn't do it.
You might call him obsessed or just a hardcore geek. Wes's obsession with gaming hardware and gadgets isn't anything new, he could be found taking things apart even as a child. When not poking around in PC's he can be found playing League of Legends, Awesomenauts, or Civilization 5 or watching a wide variety of TV shows and Movies. A car guy at heart, the same things that draw him into tweaking cars apply when building good looking fast computers.
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