When I think of Zotac I always think of orange but for their packaging they go with a bright yellow that stands out against any other video card on the shelf. The box for the GTX 1060 AMP! Edition isn’t as large as the boxes for the GTX 1080’s but they fit all of the standard stuff on the front. We have the Zotac branding up in the top left corner. In the bottom right corner is the normal wrap around Geforce branding with the model name on it. They have another Geforce logo up in the top right along with the VR Ready badge and the AMP! Edition branding. Then down in the bottom left is the 6GB memory capacity and two logos for Zotac's cooling tech (Ice Storm and Freeze Tech). Everything you need is there although I do think they could have maybe put the words GTX 1060 AMP! Edition all together somewhere to make it a little clearer exactly what GTX 1060 model it is.
On the back, we actually have a picture of the card (something I would love to see on the front) along with a short specifications listing and a feature list. They also highlight the card being VR Ready again as well as Freeze Tech but they don’t really explain what that is.
Inside the box, everything sits in a cardboard tray. The card comes wrapped up in a static protective bubble wrap bag and on top of it is a quick installation guide and a card with information on Zotac's SSDs. They also include a basic dual Molex to 6-pin adapter cable for those with an older power supply. The adapter doesn’t have any nice sleeving or all black cables like some companies are now using, but it will get the job done.
The card itself doesn’t come with a big sticker to peel off but they did put a sticker on the two fans that you need to remove before installing. This also helps tell us what Freeze Tech is as well. The fans turn off at low loads to keep your rig silent when out of game.