The outside of the box for the XFX 390 had a completely different look than past XFX cards. The background has a black to grey fade that uses triangle shapes. The front of the box has a HUGE R9 logo along with a smaller 390 and AMD logos. Over on the right are a few key features like the completely unlocked voltage, extended heatpipes, ghost 3.0, and the 8GB ram capacity. The background design carries over onto the rear as well. Here we have three sections split up. One just lists everything inside of the box an also has a list of the outputs the card has. The next expands on the feature list and it is highlighted in a bright red. The last section just has a few AMD specific features listed out. Sadly there isn’t a photo of the card you are actually buying on the front or the back or a specification listing. If nothing else the size of the card would be nice to see to help make sure it will fit If you are buying it in a retail store. That said I do like the background design tha XFX went with.
Inside you pull out a second box. Inside the card is wrapped up in a static protective plastic bag and it sits in a cutout in cardboard. Up under it you will find the driver disc as well as a quick install guide and an install guide for the driver CD (I’ve never seen one of those before). For accessories you get two all black adapter cables. One is a two Molex into a single 6-pin adapter and the second converts two six pin cables into one eight pin.