The GTX 970 comes in a blacked out box. On the cover you have the standard Geforce GTX 970 logo that wraps around the side. Also on the cover are a few small badges with information on the card like the 4GB logo, AMP! Omega logo up in the top right corner, and the Zotac logo. On the back, you get a small feature list as well as a system requirements list. There is a small photo of the card itself on the back but I would love to see a larger photo and maybe even a breakdown of the large cooler. There is also a line drawing of the rear connections to make sure you know all of your connection options.
Inside you have a second box, this one is simpler with just the Zotac logo in the middle. Inside everything sits in a foam tray with the card wrapped up in a static protective bag. Under everything Zotac put all of their documentation in a small black pouch. You get a user guide, warranty guide, and also a driver/software disc. For accessories, you get a DVI to VGA adapter, two double 6-pin to 8-pin adapters, and also a USB cable that hooks up an internal USB connection to a micro USB plug for Zotac’s OC+ connection.