Being an ROG video card there weren’t any surprises with the packaging of the R9 290X Matrix Platinum. The box is done up in the ROG red with a touch of black as well. The cover just has the model name and the Asus and ROG branding. The front does open up to a window to show the card off a little though. Here we can see just how large the box is. The window is a little smaller than the card, normally Asus does a better job getting the whole card in the window. You can still see the two large fans and some of the fan shroud. The top part of the flap does have some information on the card as well. Asus uses a photo for each feature as well as a short explanation. They touch on the DirectCU II cooling Cooltech Fan, the ROG logo on the card that changes color depending on temperatures, as well as power and LN2 features. This leaves the back of the box to have a large photo of the 290X Matrix broken down along with a full specification listing. They also slipped in a line drawing of the video connections available on the back of the card as well.
Inside when we pull the tray out of the box we can finally see just how big the card is. Asus kept it safe in a foam tray with a cutout the shape of the Matrix. Along with that there are a couple small cutouts for the rest of the accessories. You get two 6-pin to 8-in adapters as well as a nice ROG case badge. For documentation you get a Speed Setup guide as well as the Asus software/driver disc.