Its simplicity is what sells this as a tablet stand solution. It works, isn’t overpriced, and the styling is attractive. The kitchen scenario is likely where it will continue to be used in my house. For mobile use the folding case should be sufficient, though this stand is compact enough that it could be thrown in a bag if you watch movies on the go. There are of course other stands out there on the marked, some even under the $40 price tag, but with the attractive design, variable angles that stay put, I quite simply like this stand.