Taking the stand out of the box it is clear Choiix went for simplicity here. Even the contents are simple – only containing the stand and a basic information sheet. With the design they were trying to echo the aluminum look of the iPad and pulled it off well. The rubber pads feel “grippy” enough to hold the stand in place on a countertop and also keep a device in place. While it is targeted at the iPad crowed, this would certainly work for any tablet sort of device.
The stand is simple with the middle section folding up to the desired height. Depending on what orientation you are putting the tablet or what angle you want to view it at, you simply fold to that point and leave it.