Its simplicity is what I liked about it. It didn’t add a lot of bulk to the iPad, while protecting it from scratches and dings that come with normal usage. There are more robust options out there that offer more protection in the way of extreme drops, but are general of a higher price point. This case comes in under $40, which is on par with the case Apple tries to sell you on their site. The bottom line is the case works well, has a nice feel, will protect the iPad from normal usage, and is priced reasonably. The best part is it fits both the ipad 2 and the recently announced The New Ipad (ipad 3)!