For the Chroma, Razer kept most of the packaging the same with one fairly big difference, the photo across the cover. The new photo of the keyboard shows clearly that this keyboard has full RGB backlighting. The rest of the cover has the standard black and green Razer theme. There is a small highlight about their Razer branded switches and also a window that lets you play with the direction keys to see if they have the right feedback for you.
The back of the packaging has another photo of the Chroma’s RGB backlighting, this time it is a little smaller and they have 6 different features highlighted with short descriptions up above the photo. The left side of the back has a more detailed feature on the Razer specific features. Here they talk a little about what they think makes it different than a standard blue Cherry keyswitch. There is also a small specification list down along the bottom in a few different languages.
Inside the keyboard is covered in a clear plastic panel with the direction keys uncovered so they can be used through the front of the box. The Blackwidow’s cord is tucked up in the cardboard up top and under the keyboard you will find a small package with all of the documentation. You get a user guide and a certificate of authenticity as well as a pair of stickers. Razer did change their stickers up from the green three headed snake to a black three headed snake with silver trim. I think this will increase the chances that people will use the sticker as it will go with more builds.