The Rapid-I dropped a lot of the red that I saw on the original Rapid’s box. Otherwise the packaging is similar. A photo of the Rapid-I covers most of the cover showing off its backlighting. Along the bottom edge of the front, small photos show key features of the Rapid-I. There is more information on those features on the back of the box next to another photo of the Rapid-I. For the most part Cooler Master just let the keyboard itself do the talking.
Inside the keyboard is wrapped up in a foam bag that protects it from scratches and adds a little padding to prevent it from bouncing around in the box. Up under the keyboard is the documentation, you get a small user guide and a card that explains how to work all of the lighting functionality. Also included is the removable USB cable, you will find it tucked up under the cardboard flap above the keyboard.