Having taken a look at one of the Blackwidows previously, the packaging didn’t really stand out as too different to me. Razer stuck with their standard flat black packaging theme. On the cover of the box you have a nearly life sized photo of the Blackwidow Ultimate with the exception of a small cutout that gives you access to the direction pads, giving you the opportunity to get a feel for the mechanical switches in the store. The previous model had the same design with the exception of the cover image having blue backlighting and the inclusion of information on the new keyswitches.
Around on the back of the box you will find even more information on the new keyswitches. Here they actually talk about the differences between this switch and a Cherry Blue. On the rest of the back of the box you have a photo of the Blackwidow with a couple of its main features highlighted. Along the bottom Razer has included a short feature/specification listing that is repeated over and over in 9 different languages.
Inside you have a cardboard tray with the keyboard in it and a clear plastic cover that keeps the keyboard protected while still having an opening for the direction keys that you can try out through the window in the box.