Packaging
One of the major functions of packaging, aside from protecting the product, is marketing. While gaming mice in general have become an item known for flashy boxes, the Aivia's will stand out even in the crowded shelf space. Gigabyte has packaged the M8600 not in a box, but a tube.

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This cylindrical home breaks into three parts, the Aivia resting at the top, the mini-CD installer in the bottom, and reference information to finish out the middle, along with a packet of replacement feet.

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