SteelSeries Announces Industry-First eSports Partnership
- Details
- Category: Hardware News
- Published: Wednesday, 04 November 2015 19:39
CHICAGO – Nov. 4, 2015 – SteelSeries, the leading hardware brand for eSports, today announced a first-of-its kind partnership with Winterfox. The professional CS:GO team will train full-time and work alongside the SteelSeries team in a private suite inside of the company’s global headquarters in Chicago.
“Our core product and brand values were formed as a combination of our original company DNA and years of meeting industry demands,” said Travis Hezel, SteelSeries’ Global Director of Sponsorships. “The Winterfox project addresses a multitude of those values that will progress eSports as a whole, and how sponsors like Steelseries interact with customers, bringing new product developments and more personal connections with eSports athletes.”
“SteelSeries is the type of company that you hope to become associated with in this industry – where it’s not just about saying they make products for eSports players, but a brand that is actually doing it,” said Brian Cordry, Winterfox CEO.