SINGAPORE – 6 November 2024 – Creative Technology and Mimi have teamed up to transform personalized audio with the launch of the Aurvana Ace Mimi, the latest TWS earbuds to join the acclaimed Aurvana series. This collaboration puts users in the driver’s seat, offering customized audio that’s finely tuned to their unique hearing profiles. Equipped with cutting-edge xMEMS dual-driver system and LDAC, the Aurvana Ace Mimi delivers unparalleled clarity, breathing new life into audio content with enhanced richness and detail. With every note, beat, and dialogue becoming more immersive and personal, redefining how users experience sound.
Every Note Perfectly Tuned to You
By integrating Creative’s renowned audio expertise with Mimi’s innovative sound personalization technology, these latest TWS earbuds elevate users’ favorite content, uncovering subtle details and nuances that make every listening moment feel uniquely personal. Here’s how it all comes together:
Mimi Sound Personalization: This technology goes beyond the usual one-size-fits-all approach by finely tuning the audio to reveal details that might otherwise be missed. The outcome is a richer and more enjoyable listening experience, allowing users to immerse themselves in their favorite content without needing to turn up the volume—thereby helping to protect their hearing over time.
Personal Sound Profile: After a quick hearing test in the Creative App, users get a personalized sound profile based on their unique hearing abilities, which can be influenced by genetics, age, and listening habits. Whether it’s bringing out the intricate details in a favorite track or making dialogue clearer, the sound is specifically tuned for every individual.
Beyond just personalization, the Aurvana Ace Mimi boasts an array of nifty features that enhance the listening experience.
Notable Features of Aurvana Ace Mimi
Up to 28 Hours Total Playtime (ANC OFF): Enjoy extended listening sessions with impressive battery life that keeps the music going.
Seamless Connectivity: Equipped with Bluetooth 5.3 and LE Audio, these earbuds provide low latency mode and Auracast for a smooth audio experience.
Powered by Six Mics: Ensures clear communication and effective noise reduction during calls.
Active Noise Cancellation and Ambient Mode
Wireless Charging
"We are thrilled to announce our partnership with Creative. As our first integration partner to offer the Mimi Pure Tone Threshold (PTT) test on their headphones, Creative is setting a new standard in delivering customized listening experiences. This collaboration represents a significant leap forward in making hearing health technology more accessible and user-friendly, allowing listeners to optimize their sound experience like never before." said Florian Schneidmadel, CEO of Mimi Hearing Technologies.
“This collaboration with Mimi Hearing Technologies allows us to bring personalized audio to a wider audience. What we’ve done with the Aurvana Ace Mimi is to ensure that everyone can experience sound in a way that’s perfect for them. It’s about more than just hearing better; it’s about making every listening moment more enjoyable,” said, Song Siow Hui, CEO of Creative.
Pricing and Availability
Aurvana Ace Mimi is priced at US$ 129.99 and is available at Creative.com.
For more information, visit creative.com/AurvanaAceMimi.
