Fremont, CA - September 20, 2022 - ASUS today announced the new ROG Strix and TUF Gaming graphics cards featuring the long-awaited NVIDIA® GeForce RTX® 4000 series of GPUs--starting with the top-tier GeForce RTX 4090 24GB, RTX 4080 16GB, and RTX 4080 12GB models.

Powered by the new ultra-efficient NVIDIA Ada Lovelace architecture, the 3rd generation of RTX, GeForce RTX 40 Series GPUs are beyond fast, giving gamers and creators a quantum leap in performance, neural rendering, and many more leading platform capabilities. This massive advancement in GPU technology is the gateway to the most immersive gaming experiences, incredible AI features and the fastest content creation workflows.

ROG and TUF Gaming graphics cards pair that potent processing power with a stack of innovations to deliver even higher performance, lower temperatures and enhanced reliability for work and play.

ROG Strix GeForce RTX 4090

The ROG Strix GeForce RTX 4090 is designed with cooling as the top priority, featuring ultra-high resolutions and fast refresh rates. The card’s 3.5-slot design consists of a die-cast metal frame, shroud, and backplate. The ultra-rigid structure uses frames with extremely tight tolerances to prevent the PCB from sagging or warping, while still allowing for unparalleled airflow through an enlarged pass-through vent along the back of the 357 mm long card.

The GeForce RTX 4090 heatsink design has been redesigned, with a new vapor chamber and 30% more surface area for heat dissipation than the previous generation ROG Strix GeForce RTX 3090. The patented vapor chamber design adds milled channels underneath the heatpipes, allowing more heat to efficiently transfer to the four 8 mm and three 6 mm heatpipes and travel to the heatsink fins. When subjected to a 500-watt thermal load, this potent pairing allows for 5 °C cooler temperatures than a conventional vapor chamber design.

ASUS also upgraded the Axial-tech fans, with a thicker design featuring seven blades and full barrier rings that provide 23.8% more airflow and 19.3% more pressure than the previous generation fans used on the ROG Strix GeForce RTX 3090. With these improvements, ASUS was able to keep GPU temperatures and acoustics at similar levels to the previous generation model, despite the extra power.

The card also includes a 12+4 phase system comprised of 70-amp power stages. With two power stages per phase fueling the GPU, that is a total count of 24+4. The digital controller on board offers higher precision when detecting power, as well as better power conversion and balancing for less noise and signal interference. With a quality power supply in place (i.e. ROG Thor 1200P2) and native 16-pin PCIe® support, users can upgrade to the latest generation.

The ROG Strix GeForce RTX 3090 ARGB tail light works with Aura Sync to offer customized lighting , while two FanConnect II headers allow control of case fans via GPU temperature readings through the new ASUS GPU Tweak III software. For users that do not want to tweak too much, the Dual BIOS switch allows one to choose between a maximum performance mode and a quieter mode. Equipped with the ASUS 0dB technology, the card can perform at quiet decibel levels at various loads.

The Strix GeForce RTX 4090 was built with the ASUS Auto-Extreme manufacturing process that minimizes human intervention, so users can expect reliable long-term performance right out of the box.

TUF Gaming GeForce RTX 4090

For outstanding performance with a sturdy design, the TUF Gaming GeForce RTX 4090 is slightly thicker than the ROG Strix at 3.65 slots and measures a bit shorter at 348 mm for wider case compatibility, with excellent performance, cooling, and power management.

The TUF Gaming GeForce RTX 4090 uses a die-cast unibody shroud that mates directly to an aluminum backplate to strengthen the overall structure and protect the PCB from sagging, while still offering lots of airflow. An updated 3D acrylic TUF logo along the shroud provides ARGB lighting compatible with Aura Sync, while a detachable velcro loop offers extra cable management options. A massive vent at the edge of the backplate allows even more air to flow through the fins from the larger Axial-tech fans, providing 20% more airflow than last generation’s TUF Gaming GeForce RTX 3090 Ti.

Like the Strix variant, ASUS has also redesigned the TUF Gaming card’s cooling with a new vapor chamber for vastly improved heat transfer. While it does not use the same milled design as its Strix sibling, the eight heatpipes — five 8 mm and three 6 mm — offer a huge leap in cooling potential, with 35% more contact area compared to the TUF Gaming GeForce RTX 3090. Like the Strix, one can choose between performance and quiet modes with the onboard Dual BIOS switch or adjust the card’s performance through the new GPU Tweak III software.

To provide the necessary power, the TUF Gaming GeForce RTX 4090 uses the PCIe 5.0 standard’s new 16-pin power connector, which supplies a robust power delivery system, with capacitors rated for 20K and a spread of high-current power stages arranged in a 10+4 configuration.

ROG Strix GeForce RTX 4080 16GB

The new ROG Strix GeForce RTX 4080 16GB is overclock-compatible and features a 3.5-slot cooler design that uses the same die-cast metal frame, shroud, and backplate as the ROG Strix GeForce RTX 4090, providing next-level rigidity for the PCB. At 357 mm long, it offers a massive heatsink for plenty of heat dissipation, as well as a backplate with an enlarged vent for airflow to pass through.

Like its higher-powered sibling, ASUS eschewed the traditional heatpipe design and outfitted the ROG Strix GeForce RTX 4080 16GB with a new ASUS-exclusive vapor chamber that uses milled channels to give the heatpipes more contact area, allowing enhanced power delivery without sacrificing temperatures.

ASUS paired this new heatsink and vapor chamber with the same updated Axial-tech fans, which use a thicker design with seven blades and full barrier rings for more airflow and pressure than previous generation models. This allowed ASUS engineers to further reduce GPU temperatures and fan noise, even with the extra power allotted to the next-gen GPU onboard.

The ROG Strix GeForce RTX 4080 16GB is equipped with ARGB tail-lights that connect to the rest of one’s rig through Aura Sync, as well as two FanConnect II headers that offer custom control of case fans through the GPU Tweak III software. A Dual BIOS switch offers a choice between maximum performance and quiet acoustics, while 0dB technology ensures both modes will be completely silent at low loads.

TUF Gaming GeForce RTX 4080 16GB

Built with high performance and long-lasting durability at its core, the TUF Gaming GeForce RTX 4080 16GB brings next-gen performance in a sturdy design. Compared to the TUF Gaming GeForce RTX 3080, this new card boasts a die-cast unibody shroud and aluminum backplate to protect the PCB underneath, with a 3.65-slot thick heatsink for next-level cooling.

A trio of ASUS Axial-tech Fans create ample airflow for this powerhouse, with the rightmost fan blowing air through a new vent along the edge of the backplate. Significantly larger than the previous generation, this vent allows for cool operation while sporting a TUF logo that spans both the backplate and the vent frame for a unique look. Underneath, an updated 3D acrylic TUF logo shines on the edge of the shroud with ARGB lighting that can be coordinated with the rest of one’s PC using Aura Sync. A Dual BIOS switch lets one choose between performance and quiet modes, or get to manual tweaking with GPU Tweak III.

ROG Strix GeForce RTX 4080 12GB

Alongside the 16 GB variant, ASUS is also releasing the ROG Strix GeForce RTX 4080 12GB, offering powerhouse performance in a slightly smaller variant with all ROG Strix features. At 3.15 slots thick and 336 mm long, this card provides plenty of surface area on its heatsink for airflow while retaining the new cyberpunk design and ultra-rigid structure of its larger siblings.

TUF Gaming GeForce RTX 4080 12GB

ASUS also offers a TUF Gaming variant of the GeForce RTX 4080 12GB, complete with the same powerful GPU technology as the Strix version, with a slightly thicker heatsink and shorter card design. At 3.25 slots and featuring long-lasting Axial-Tech fans, the shorter 305 mm length offers the widest case compatibility.

The unibody die-cast shroud shares the same structural strength as the 16 GB variant, while a wide vent on the backplate improves airflow compared to previous generation models. The 12 GB TUF card also offers the same Dual BIOS switch and redesigned ARGB TUF logo along the shroud for a touch of flair, alongside the military-grade capacitors and Auto-Extreme manufacturing quality.

Availability & Pricing


ROG Strix and TUF Gaming GeForce RTX 4090 24GB graphics cards will be available worldwide from the first half of October 2022. ROG Strix and TUF Gaming GeForce RTX 4080 16GB and RTX 4080 12GB graphics cards will be available worldwide from the first half of November 2022. Please contact your local ASUS representative for further information.

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