Hannover, Germany, October 6, 2021 — grell, founded by renowned German headphone engineer Axel Grell, announces the debut of a brand-new line of true wireless headphones with the grell TWS-1 ($199.99 USD). The new in-ear headphones deliver audiophile-grade sound quality for consumers who crave crystal clear, transparent audio and a closer connection to their music, with a direct-to-consumer sales model designed to deliver a personalized, high-end listening experience to a new generation of users — so that the price reflects the grell-designed sound-quality, alone.

An exclusive version of the grell True Wireless headphones — the drop + grell tws.01 — will be available via Drop.com, in November following an initial pre-sale period on www.grellaudio.com.

Featuring an all-black finish, distinguished from the space-grey TWS-1 version — which will be available following the international product launch — US customers who purchase the drop + grell tws.01 version will also receive additional blue wingtip options for an even more personalized and secure listening experience.

grell in-ear headphones mark a pioneering step forward in the realm of high-end listening devices, providing a unique combination of high-quality technological components, German design, and meticulous attention to detail. The result is a stunning sound-signature created expressly for a new generation of digitally connected listeners.

For over three decades, Axel Grell has crafted headphones designed to produce world-class sound — at times, with little-to-no regard for price consideration. Throughout his mission to enhance the clarity and transparency in the headphone lines he produced, Grell garnered a devoted following among members of the audiophile community for his close attention to detail throughout all parts of the manufacturing process, pairing high-quality components with cutting-edge product designs — until the 1990s, when his uncompromising pursuit to design the most neutral headphones possible catapulted him to legendary status among audiophile communities.

“I always try to create the best possible acoustical experience for the money, no matter the price point,” said grell Founder, Axel Grell. “With grell, we put our resources solely into achieving the best sound possible, emphasizing the acoustic experience of the product and providing audio that is fine-tuned to the user’s ear. With our focus on audio, alone, we carefully selected custom dynamic transducers, used the best chipset that is available, and the best sounding codecs, shipped directly to the consumer in simple, inexpensive packaging. And this is true for every pair of grell earphones — giving the user high-end quality, but not at a high-end price.”

Making audiophile accessible

Axel Grell continues his quest to make the world sound better through his bold, new product designs. The new grell true wireless headphones are a direct response to a growing new generation of audiophiles in the digital era who are looking to experience the ultimate transparency and clarity that headphones can offer — in a smaller in-ear form factor.

Featuring TWS-1 technology, custom 10mm dynamic drivers, 28-hour battery life (ANC on), and transducers with a tolerance of +/- 1 dB, Active Noise Cancellation (ANC) — plus, Axel Grell Noise Annoyance Reduction (NAR) technology — grell true wireless headphones boast minimalistic, industrial-style design, which contrasts the complexity and richness of the acoustic output, without sacrificing a comfortable fit.

Unlike any of the designer’s earlier endeavors, however, grell seeks with its business model to lower the cost for the end-user, ushering in the future of high-res audio through a sales model tailored toward the spending habits of digital age listeners looking for opportunities to save money on high-end products without sacrificing quality for price. Sold directly through the company’s website and through an exclusive pre-order release on Drop.com, grell’s online-only sales model seeks to remove some of the economic barrier-to-entry for budding audiophiles, and to nurture the next generation of sound for tomorrow’s listener.

Key Features:

  •  True Wireless stereo earphones
  •  SoundID-enabled personalization
  •  High precision dynamic drivers
  •  SBC, AAC, Qualcomm® aptXTM, Qualcomm® aptXTM HD, Qualcomm® aptXTM adaptive, LHDC
  •  Low-noise, match-paired microphones
  •  Dynamic transducers (tolerance +/- 1 db)
  •  Frequency Range: 6 Hz–22 kHz
  •  Rechargeable batteries
  •  Bluetooth 5.2 compatible
  •  Active Noise Cancellation (ANC)
  •  Noise Annoyance Reduction (NAR)
  •  Range: 50m (164 ft)
  •  Splash proof (IPX4)
  •  Up to 28 hours battery with charging case (ANC on)

Grell in-ear headphones will be available via direct online sales. Pre-sale from October 6th via www.grellaudio.com with full availability both via grell online and Drop.com from November onwards.

ABOUT grell

Designed to make high-end audio quality more accessible, grell headphones offer personalized listening experience at a price that reflects the cost for quality of the sound, alone. Created by renowned headphone engineer Axel Grell, grell headphones feature a unique combination of high-end technological components, German design, and meticulous attention to detail. The result is a stunning sound-signature created expressly for a new generation of digitally connected listeners. For more information, please visit: www.grellaudio.com.

ABOUT Drop

Drop is a data-driven product design company built by and for enthusiasts. Founded in San Francisco in 2012, Drop is home to 7 million members across the globe who actively inform our product design engine. Drop combines deep industry expertise, community insights, and rich data signals to help create high-quality products that exceed the expectations of our communities. Drop's curated selection of diverse products inspires users to find and follow interests, sharing experiences and passions through design. Join the community and shop at Drop.com.

Website: www.grellaudio.com

Facebook: https://www.facebook.com/grellaudio

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