It's long been rumoured since purchase that graphics cards wearing the ATI moniker were only going to be around so long. With AMD's pipeline rapidly advancing towards Fusion (hybrid GPU/CPU on a chip), AMD decided it was time to drop the ATI moniker. It's certainly debatable for many reasons on whether this was a good call or not. AMD is trying to keep ATI's brand familiarity alive by continuing the product line names, ie Radeon, FirePro, etc.

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