First One-Hundred Thousand Units Contain Exclusive Shepard Fairey Poster Featuring The Game’s All-Star Cast of In-Game DJs and Talent
Santa Monica, CA – March 23, 2010 – Beat junkies, music fans and budding turntablists already rocking the wheels of steel with DJ Hero™ – the number one new videogame IP of 2009 – can now invite their friends to spin along with a standalone turntable controller which is available today at retail stores nationwide, Activision Publishing Inc. (Nasdaq: ATVI) announced. Additionally, the first one-hundred thousand fans to purchase a standalone turntable controller will receive an exclusive Shepard Fairey poster, featuring the artist’s unique renderings of the game’s all-star cast of in-game DJs and talent*.
“Adding a second DJ Hero turntable controller to the mix puts a new spin on the game’s social experience,” said Jamie Jackson, Creative Director at FreeStyleGames. “Now living room DJs can go play with their friends and family and enjoy our exclusive mixes in another all-new way.”
In addition to the DJ vs. DJ competitive game modes that give beat chemists the option to battle head-to-head, two DJs can mix and scratch together on multiple turntable controllers, a player can join in to emcee over any track in the game with a mic or, using a Guitar Hero® guitar controller along with a turntable controller, gamers can perform a series of infamous DJ-guitar exclusive mixes, just as many of the artists in DJ Hero have.
The #1 new videogame intellectual property by revenue in the U.S. and Europe for calendar 2009, according to The NPD Group, Charttrack and GfK, DJ Hero delivers an all-new interactive music experience that allows players to not only experience, but hear music in an all-new way. Featuring mixes created by DJ AM, Cut Chemist, Grandmaster Flash, DJ Jazzy Jeff, J. Period, DJ Shadow, DJ Z-Trip and more, spinning over 100 individual songs, highlighted in 93 unique never-before-released mixes that blend genres of music, including hip-hop, pop, rock and dance, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, crossfading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party.
Available now, DJ Hero was developed by FreeStyleGames for the Xbox 360® video game and entertainment system from Microsoft, the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and the Wii™ system from Nintendo. The game is rated “T” (Teen – Mild Suggestive Themes, Lyrics) by the ESRB. For more information about DJ Hero, please visit djhero.com, facebook.com/djhero and twitter.com/djhero.