Guildford, UK - September 25, 2009 –Electronic Arts Inc. (NASDAQ: ERTS) today announced that Battlefield Heroes™, the hit Play4Free third-person shooter has recruited 2million registered players. With endless hours of signature Battlefield sandbox action, Battlefield Heroesis EA’s latest web-based free to download, free to play title which generates revenue through advertising and in-game item sales. To celebrate this milestone, on September 30, EA will release a free ‘Heroes of the Fall’ update for the game, including a brand new map.
Set against the backdrop of autumn colors, the new map will be infantry-focused and set in a village with dozens of intersecting canals. Intense battles will play out on the bridges and crossings, while sneaky players can use the alleyways and channels to move unnoticed for sudden flanking maneuvers and rear-guard actions.