Santa Monica, CA – November 12, 2009 –
Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s much-anticipated Call of Duty®: Modern Warfare® 2 has become the biggest launch in history across all forms of entertainment with estimated sell-through sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates.