Packaging

The HD 7970's packaging is a little different than we have seen on past Sapphire cards but at the same time it still has a sapphire feel. The image on the front isn't your standard Ruby, this time they went with a rendering of a girl in camo. The front isn’t overloaded with information but you do have the model name and a few of required logos along the bottom for HDMI, PCI E, etc. There is also a sticker added on to the front pointing out the bundled HDMI cable. On the back we see the back point of view of the same rendering from the front of the packaging. There is a list of key features on the back with descriptions. As usual Sapphire includes a list of what is in the box and a pack of logos from different awards Sapphire has won in the past. Still no LanOC logo but rumor has it this will be updated soon for the New Year.

Inside the HD 7970 is wrapped up in a static bag that is also made of bubble wrap for extra protection. The card is sitting in a recycled paper formed tray. Under that tray there is a box with all of the HD 7970's accessories. Speaking of accessories Sapphire has bundled a whole collection of adapters including both power and video adapters.