The demo unit arrived in our office packaged in a traditional case box; however, it was wrapped extensively. After slicing open the plastic wrapping you are exposed to the case and two pieces of Styrofoam. All PC manufactures (and manufacturers in general, for that matter) are attempting to be green minded and ship in the smallest packaging possible. The smaller the box is, the more boxes that can fit on a pallet, which means more can fit on a truck / train / boat. That lowers CO2 emissions and makes it cost less to ship. All of these factor in to a lower price for the case. This case carries a MSRP of $59.99.
In addition to the case, there is a MSI Survival Pack included in the box. Inside this pack is a color coordinated manual, with extremely detailed images and directions. Also there are cable management ties as well as the mounting hardware necessary. Finally, a really cool add-on is that there is a pair of MSI dog tags included in the packaging.