Perhaps the most demanding booth in the Gaming Showcase was the Lego Universe display. Several laptops hooked up to a larger screen for on-lookers littered the area around one of the largest columns I've ever seen, with art of that game pasted all around. With a chance to demo the game, signed up for beta testing, and an area to actually build an physical Lego mini-fig, this place was always busy.
Lego Universe is an upcoming MMORPG for, obviously, Lego, that plays much like past titles from the company. It has many RPG elements, including equipment, quests, inventory, and a customizable space ship. As you go through out the game, you learn of the conflict between good and corrupt imagination, imagination being the 'mana' of Lego Universe. You can attack free-roaming enemies, interact with NPC's, and join together with other players as well.
You'll collect many things during gameplay, including bricks that can be used for customization. There are also many hidden objects, such as flags, that go towards different achievements. Achievements have replaced any sort of level hieracrchy; instead of leveling from one to insert cap here, you'll complete quests and earn badges for a profile that can be viewed and compared by other players. You'll also find certain objects that will extend your stats, such as health or imagination, so there is a way to develop your character.